Unlike his fashion showman peers, Gareth Pugh never gives his collections a title or clarifies a theme for them. He sees his work as a single seamless flow of ideas that expands or contracts to his bidding. His Fall collection might have been a contraction—or at least a consolidation. After several seasons of experimenting with film in collaboration with the budding genius Ruth Hogben, it was time again for Pugh to remind his audience of the physicality of what he does. In other words, it was showtime.
