When we look at those terms fashion, art, and design, Hein Juel is into a greater orientation to all of them. Hyunjoo Chung, the founder of Hein Juel is a true artist, and a designer who strongly believes that fashion cannot be considered as itself without connected to art, and at the same time to design.
Once had been being involved herself as a music composer and now as a fashion designer, Hyunjoo has been expressing her creativities in various ways in various places. She developed her artistic vision and improved her skills to express it from Seoul National University, and Central Saint Martins. Now she aims to show and share what she has been embraced in her mind as a fashion designer through the brand Hein Juel.
Hyunjoo has strong taste of style which is sophisticated, elegant, yet bold. She is not afraid of mixing different fabrics, experimenting textures, and trying new combination of colours or prints. These days she puts effort on creating a totally new shape of garments which can embody womans body more beautiful with a fresh look.
As a way of proving that her works are worth to be kept watching, Hyunjoo Chungs works have been selected from Camera della Moda Milano, Next Generation 2009 in Milan, and Project Runway Korea Season 2 in Seoul.
Hein Juel (Hyunjoo Chung) is now ready to pioneer, explore the bigger and higher fashion world.
