Be still our beating hearts ; Dolce & Gabbana has created an Online Boutique,A new worldwide platform, made in collaboration with The Business of Fashion, where all the clothing and accessories collections will be always available in seven languages via computer, mobile and social network.
I spend a lot of time browsing different fashion-related sites online, and I do mean a lot! Some of it is for research purposes, and Most of the time times it’s because I’m looking for a particular item or I want something straight from the runways.
The eStore is being launched in the wake of the brand’s deep commitment to the social and anthropological aspects of the net revolution; a revolution that the two designers conceptualise in their Summer 2012 Menswear collection entitled THE NET, which they presented in June 2011.
“We’re fascinated by the idea of opening a boutique that's available to the entire world. We’ve believed in the power of the web right from Day One. Now, even people not living in large cities will be able to experience the Dolce & Gabbana world.” (Domenico Dolce – Stefano Gabbana)
The purchase experience will have a strong editorial imprint since the DOLCE&GABBANA e-commerce platform will take an editorial approach to digital merchandising. The product catalogue interface will be flanked by a “shop-by-look” pagination, with the visual impact of a magazine. Photos can be viewed in 360°, and videos are integrated in the product cards.
The Italian house’s narrative ability and value will interface with each individual market's language, culture and ethnicity.
In China, the eStore will be launched on 8th August 2011, because of the importance of the number 8 in Chinese culture. Content and customer care will be provided in Chinese, prices will be displayed in Yuan, and home delivery guaranteed in 400 cities.
The Italian house’s narrative ability and value will interface with each individual market's language, culture and ethnicity.
In China, the eStore will be launched on 8th August 2011, because of the importance of the number 8 in Chinese culture. Content and customer care will be provided in Chinese, prices will be displayed in Yuan, and home delivery guaranteed in 400 cities.
DOLCEGABBANASTORE.COM combines Italian style, glamour and DOLCE&GABBANA innovation with YOOX’s technical and logistical excellence. YOOX was chosen for its extensive distribution network and its excellence in customer service.
The eStore is a true all-embracing experience, which places the product within a narrative: the narrative of the DOLCE&GABBANA lifestyle.
Domenico Dolce and Stefano Gabbana sit down with BoF editor Imran Amed in an exclusive interview to discuss the digital strategy for their business.
Dolce & Gabbana, Going Digital from The Business of Fashion on Vimeo.
Credit : Dolce & Gabbana