Brand SVMI-E ( SUMI-E) was founded in 2006 by Daniele Macellari, to continue what was the 4th generation family tradition in haute couture, inserting of new elements in order to reproduce an ancient art to the modern concept of the global market: SVMI-E is a guarantee of high quality in manufacturing, refined textiles and attention to details and totally 100% real made in Italy . Every customer who purchases our creations were followed by start to finish as he was in an atelier. Our idea of fashion is inspired by the concept of furnishing: do not pretend to dress our customers 24 hours but offer them something unique, something that differentiates them from the crowd and make them unique. In March 2008 we opened the first flag boutique , located in Civitanova Marche (home of brands such as Fornarina, Paciotti, etc.) in the main shopping street of the city. Even the shop we wanted to give the same impression of inspiration: a warm ambient, search for furniture and constantly merging with the art in general, so to distinguish right from start from others stores and create an ID image of us.We believe that full cohesion between the place and object is very sensual to make our customers feel completely as they were at home.
Since opening we offered our customers a service that we call DREAM BOX: The possibility of achieving the dress of your dreams, for every occasion, from a more casual to the more important: the customer can come visit us, choose our proposals and if necessary, followed by our staff decide to change the fabric, change color, etc. or submit a sketch or image of a dream dress and we make to measure just as atelier. In this way this service and our institutional collections we stay unique on the market . (from this year s DREAM BOX is also active online on our official website)
We are a young retailers but with a great desire to grow and always try to impress those who appreciate it. From this year, we started a business network for some areas of central Italy for the summer collection and the collection F / W 11-12 we also put in some foreign markets that showed their appreciation of our proposals.
International buyers , you can contact the official mail and buy direct from our boutique that will ship the goods.
Autumn 11-12 collection will be ready to order online.
